Skills

Creative Strategy and Reporting

  • Creative briefs for content campaigns, website production, and branding projects
  • Planning and implementing content and media relations campaigns resulting in ROI; reporting on same
  • Proposal writing and pipeline management –  implementing client plans for growth and retention

Writing and Editing

  • Writing feature articles, press releases, email campaigns, white papers, web copy
  • Editing for both content and structure to match the purpose, audience, media and channel
  • Ability to adapt to audiences and media across industries and topics (automation,  GDPR, neuroscience, dog breeds, carbonaceous compounds, Venezuela, open banking)

Media relations and PR

  • Brainstorming and implementing content/PR ideas, writing releases, and drafting synopses for key media in business, marketing, technology, verticals and research
  • Event management and pitching relevant content to conferences

Management

  • Client management – PR and media relations, content campaigns, branding and strategy, website and design
  • People management – managing teams, as well as upward managing
  • Project management – highly organized with a impeccable eye for detail, prioritization and time management

Technology Savvy

    • Content platforms such as Pardot, Unbounce and WordPress
    • Analytical tools such as Hootsuite, VOCUS and Google Analytics
    • Basic design principles and the Adobe Suite – Photoshop, Illustrator, InDesign, Dreamweaver and Premiere

 

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